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St. Louis Mega rap star Nelly is making his debut.in fashion. The St. Louis native Nelly has launched his
clothing line VOKAL with business partner and cousin Yomi Martin President/CEO. Martin who founded the company in April of
1997 with college classmate Nick Loftis VP Co-Founder, and Ian Kelly VP started by selling thousands of shirts from the trunk
of his car! "Clearly this St. Louis based company with its team ranging in backgrounds varying from Washington D.C, New York,
St. Louis and Los Angeles has brought a lot of flavor to the table in 2002," Nick Loftis VP Design Director. The VOKAL TEAM
has used their creative diversity as an advantage to develop a new universal edge in urban fashion. This clothing line is
much different from many other celebrity marketed lines because everyone including Nelly is heavily involved in the design,
not only from the visionary aspect, but all the way to the actual creation of it, ranging from highly custom and detailed
pieces all the way to the full collection in which we offer to our consumer audience. VOKAL, features top of the line velour
and fleece loungewear, denim, and a host of brilliant athletic jerseys, and is currently available in select stores nationwide.
VOKAL,
was started before Nelly ever had a hit on the radio, it was created back in April of 1997 and originally consisted of hats
and t-shirts that were sold out of the trunk of a car selling more then 20,000 regionally. Even back then VOKAL's demand exceeded
its supply. The clothing could be seen on local talent and celebrities that would wear exclusive, custom pieces designed by
the VOKAL TEAM. The St. Lunatics who grew up with Yomi Martin in St. Louis teamed up with VOKAL from the very beginning. By
creating custom outfits for Nelly and the rest of the St. Lunatic family to perform in while on stage showed the public that
VOKAL had a refreshing look in urban fashion. By the St. Lunatics having an eye for fashion and wearing VOKAL head to toe
at their performances, ranging from popular St. Louis venues as well as many others nationwide helped VOKAL to become recognized
for its eye catching designs and trend setting innovations. The line signature "Clothing that speaks for itself," became available
to the public nationwide December 1st, 2001 after many years of hard work and dedication in pursuit of creating an urban clothing
line that is universal to fashion.
"VOKAL is a real clothing line that has a universal appeal, I mean we started the
company in St. Louis the middle of the United States with designers from all around the country. VOKAL flavor is unique and
like no other, our styles distinguish us for any other clothing line out. Our design teams collective efforts has created
a brand representing all of our urban consumers from coast to coast. VOKAL is an expression of us, the entire United States;
we have taken something from everywhere! VOKAL is a universal clothing line that expresses it-self, with influences from cities
in the east, west, north, south, mid-west & Europe," Yomi Martin President.
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